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Wilstar is the nonprofit social impact arm of the Arne and Lise Wilhelmsen family office and a space in which the Wilhelmsen family feel they can most effectively contribute to our society.
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Challenge
Wilstar, a non-profit organization dedicated to social impact, faced several challenges. Primarily, they needed to raise awareness and establish themselves as a trustworthy, sincere, and inspiring partner. Additionally, they had to develop a website that appealed to their diverse audience, including partners, businesses, and social entrepreneurs, all striving for positive societal and environmental change.
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Approach
To tackle these challenges, we began with a comprehensive analysis of the target audience, identifying their needs and goals. This provided valuable insights that informed our strategy development to effectively engage the audience.
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Strategy
Our main strategy involved introducing Wilstar to the audience through social media while crafting an identity that resonated with them. We created a brand that conveyed credibility, sincerity, and inspiration, followed by developing a website as a central hub for all information and communication.
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Deliverables
I delivered a complete brand identity reflecting Wilstar's values and goals, along with a website solution that was informative, engaging, and user-friendly. These deliveries played a crucial role in establishing Wilstar as a reliable partner and a force for lasting positive change.
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