To address the challenge, I collaborated closely with Plaato, which had specific guidelines for the project. This led to several rounds of adjustments and refinements. We conducted an analysis of the target audience and market to understand the needs and drivers of potential customers. Analyzing relevant technological products helped us define clear goals for the new visual identity.

The main strategy was to develop a minimalist and straightforward brand identity that clearly communicated the product's unique benefits and user-friendliness. The client was highly involved throughout the process, providing strong guidelines and continuous feedback to ensure the strategy aligned with their vision and goals.

We delivered a complete brand identity, including a logo, color palette, typography, and design elements to ensure a consistent and recognizable visual profile. The minimalist design helped highlight the product's innovation and ease of use, contributing to establishing Plaato in the market.