To address this challenge, we conducted a thorough analysis of the market and nearby competitors, along with a detailed target group analysis. Surveys were conducted among the target group to understand their needs and preferences. Insights from these surveys were essential for understanding how to best communicate Flipps' value proposition and differentiate the platform in a competitive market.

The primary strategy was to establish Flipps as a secure and reliable platform while communicating a high-end and sophisticated profile. We developed a visual identity and a user-friendly app that embodied these values. Rather than following specific design principles, the focus was on building a sophisticated and intuitive app that met the target group's needs and fostered a sense of security and reliability.

We delivered a app, a comprehensive visual identity and website. The client was highly satisfied with the outcome, which effectively positioned Flipps as a high-end, secure, and reliable platform for watch sales.