To address this challenge, we started with a market and target group analysis. We examined what drove the target group and which factors were crucial in selecting a contractor. The research showed that security was more important than price for decision-makers, and the target group was willing to pay more for better craftsmanship and greater reliability.

The main strategy was to position Din Bustad as the company with the strongest focus on excellent craftsmanship and high quality, to instill confidence in the target group. This would ensure that customers felt secure in choosing Din Bustad. The client was heavily involved in the positioning and strategy phase, ensuring a strategy well-suited to their goals and needs.

I delivered a complete visual identity that reflected Din Bustad's focus on quality and craftsmanship. The new identity helped establish Din Bustad as a reliable and high-quality player in the market, which was crucial for their success.