To address this challenge, we conducted a thorough market and competition analysis. We developed personas to identify the key drivers and goals for various end users, including both architects and private individuals, with and without carpentry skills. These insights were crucial for developing a targeted and effective brand strategy.

The main strategy was to rebrand Kebony with a new, inspiring approach that conveyed a clearer message. Our goal was to create a brand identity that communicated credibility, naturalness, and high quality. The design reflected a Nordic, modern, and minimalist aesthetic, which resonated well with the target audience and their expectations.

I delivered a completely new brand identity and a new website. The refreshed identity and website helped reposition Kebony as a modern, reliable, and high-quality choice for both architects and private individuals. The client was very satisfied with the result, which not only revitalized the brand's appearance but also enhanced communication with the target audience.