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Brand Identity for Simon Oldani Design, drawing from his Swiss heritage, with a focus on Swiss style to create a clean and professional brand.
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Challenge
Simon Oldani Design needed a logo that could serve as the foundation for a cohesive visual identity. The challenge lay in creating a visual identity that reflected a personal and professional profile, particularly demanding when representing an individual's brand.
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Approach
To address the challenge, I delved deeply into Simon Oldani's personal roots to uncover unique elements that could be used to craft a distinctive visual identity. This involved thorough exploration of his background, aesthetic preferences, and professional goals.
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Strategy
The primary strategy to solve the client's challenge was to apply the Swiss style, known for its simplicity, clarity, and use of grid systems. This approach was well-suited to creating a clean and professional visual identity. Simon Oldani's Swiss heritage inspired this approach, providing an authentic connection to the Swiss design tradition.
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Deliverables
I delivered a complete visual identity including a logo, color palette, typography, and design elements, all designed to ensure a consistent and recognizable brand profile for Simon Oldani Design.
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